McDonough Braungart Design Chemistry (MBDC) is a firm founded in 1995 by world-renowned architect William McDonough and chemist Dr. Michael Braungart. They are co-authors of Cradle to Cradle: Remaking the Way We Make Things (2002), widely recognized as one of the most consequential ecological manifestos of our time, and The Upcycle: Beyond Sustainability–Designing for Abundance (2013). These books define the Cradle to Cradle principles and illustrate the concepts using the work of MBDC over the past 17 years helping clients go beyond minimizing harm and towards a wholly positive impact on the planet.
MBDC originated the Cradle to Cradle® design framework that helps companies go beyond minimizing harm and move towards creating a wholly positive impact on the planet. MBDC leads companies beyond sustainability toward positive growth by integrating the Cradle to Cradle® framework into corporate strategy, communications, operations, supply chains, and product designs. Using the process of inventory, assessment, and optimization, MBDC provides the technical expertise to help companies develop solutions around material health, material reutilization, renewable energy use, water stewardship, and social fairness. We partner with clients throughout various sectors and industries to provide scientific evaluations, spur innovation, and inspire leadership.
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