About Cradle To Cradle Design
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E-commerce Shipping Packaging and the Cradle-to-Grave Life Cycle
Cradle to Cradle Design Considerations for Packaging
Introduction to Cradle To Cradle Design

Cradle to Cradle Design is a system of thinking based on the belief that human design can approach the effectiveness and elegance of natural systems by learning from nature and incorporating its patterns. Industry can be transformed into a sustaining enterprise—one that creates economic, ecological, and social value—through thoughtful and intentional design that mirrors the safe, regenerative productivity of nature and eliminates the concept of waste.*

The application of cradle-to-cradle principles to industry creates cyclical material flows (cradle-to-cradle rather than cradle-to-grave) that, like the earth’s nutrient cycles, eliminate the concept of waste. Each material in a product is designed to be safe and effective, and to provide high quality resources for subsequent generations of products. All materials are conceived as nutrients, circulating safely and productively in one of two “metabolisms”—the biological metabolism and the technical metabolism.

The Biological Metabolism

The biological metabolism is the system of natural processes that support life. These processes include the degradation of organic materials and their incorporation into organisms—cyclical, and ultimately fueled by sunlight. Materials that contribute to the productivity of the metabolism are biological nutrients. Ideally, products of human industry designed from biodegradable, ecologically safe materials participate in the biological metabolism after use through decomposition.

The Technical Metabolism

Industry can also be modeled after natural processes to create technical metabolisms, systems that productively cycle industrial materials. These materials, valuable for their performance qualities and typically ‘non-renewable,’ are technical nutrients, designed to circulate safely and perpetually through cradle-to-cradle product life cycles of production, use, recovery, and re-manufacture. The processes of the technical metabolism are industrial rather than natural, but ideally are also fueled by the energy of the sun in the form of renewable energy.


* Cradle to Cradle Design is based on principles of Industrial Ecology and Design for Environment (DfE). Similar to industrial ecology, materials and energy flows are conceived as ‘metabolisms’ and like DfE, it proposes that we design with the environment in mind, considering all phases of the product life cycle.