McDonough Braungart Design Chemistry is a product and process design firm dedicated to transforming the design of products, processes, and services worldwide. The firm was founded in 1995 by William McDonough and Michael Braungart to promote and power "the Next Industrial Revolution" through intelligent design. We employ Cradle to Cradle Design using strategies we call "eco-effective" (rather than the widely promoted "eco-efficiency") to create products and systems that contribute to economic, social, and environmental prosperity.

MBDC is based in Charlottesville, Virginia, and works with clients worldwide. Our staff includes specialists in numerous fields and a wealth of experience. MBDC has also collaborated on projects with Michael Braungart's firm EPEA in Hamburg, Germany, which has been developing key strategies for material intelligence for fifteen years.