MBDC news for April, 2003:
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Monthly Feature: The Promise of Principled Design
by Teresa Heinz
"From their elegant insistence on 'the rights of humanity and
nature to co-exist' to their call to 'eliminate the concept of
waste,' the [Hannover] Principles echo the deep human instinct—and
wisdom—to care for the world. Indeed, they have become a
cultural touchstone, providing information and grounding not just
for the design community but also for all those devoted to bringing
forth a world of social equity, environmental health and peaceful
prosperity."
Originally published in 1992, the 10th Anniversary Edition of
the Hannover Principles was completed at the end of 2002, and
is now in publication. This month's feature story, adapted from
Teresa Heinz's introduction to the new volume, reflects on the
Hannover Principles and their contribution to the movement of
sustainable design.
Read this month's feature story at MBDC.com.
http://www.mbdc.com
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EPA/MBDC Packaging Design Challenge Has Begun
The EPA Office of Solid Waste, in partnership with MBDC, has
announced the launch of a design challenge to rethink and redesign
e-commerce shipping packaging for a cradle-to-cradle life cycle.
The design challenge is specifically targeted at the shipping
packaging associated with the suburban home delivery of Internet
purchases of books, including systems for packaging recovery.
Winning entries will be selected based on the degree to which
cradle-to-cradle principles are incorporated and will be displayed
at Pack Expo in Las Vegas, Oct. 13-15, 2003. Winners will receive
the EPA's Cradle to Cradle Design Award for E-Commerce Shipping
Packaging and Logistics.
All interested groups and individuals are invited to participate.
To learn more about the design challenge, visit http://www.mbdc.com/challenge.
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April 11th Cradle-to-Cradle Workshop
Participants from the fields of architecture, engineering, industrial
design, and the government sector attended MBDC’s "Introduction
to Cradle to Cradle Design" workshop on Friday April 11th. The
diversity of the participants’ backgrounds, including several
participants from the EPA, manufacturing companies, and students,
enriched the experience and highlighted the importance of interdisciplinary
approaches to sustainability.
Through exercises and discussions, participants articulated their
vision of a world where industry and commerce follows nature’s
design principles. Small groups discussed how cradle-to-cradle
principles could be used to redesign lighting fixtures, clothing,
children’s toys, computers, and fast food packaging. The workshop
concluded with a discussion of how to integrate cradle-to-cradle
principles into organizational missions and processes, as well
as product design.
To learn more about MBDC's workshop offerings, visit our website
(http://www.mbdc.com/train).
Or contact Ken Alston (434-295-0204 x203) or Phil Storey (434-295-0204
x204) to find out how we can customize any of our workshops for
your organization.
http://www.mbdc.com/train
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Art Papers Publishes McDonough Speech
from Atlanta Museum Exhibition
The March/April edition of Art Papers prints an edited
transcript of a speech William McDonough gave at the Georgia Institute
of Technology, in connection with last Fall's exhibition at the
Atlanta International Museum of Art and Design, "Ecology,
Economy, Equity: the Architecture of William McDonough + Partners."
http://www.artpapers.org/feature_articles/feature1_susdesign_M_A03.htm
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DON'T MISS OUT! EnvironDesign®7
is coming up soon.
30 April–2 May 2003, 8:00 am–5:00 pm
Hilton Washington & Towers
Washington, D.C.
Don't miss this event, which will include 34 workshop sessions,
pre- and post-conference workshops from MBDC, SustainAbility,
and the USGBC, tours of best-practices examples, a Product Learning
Center, and keynotes from E.O. Wilson, Janine Benyus, William
McDonough, Michael Braungart, Senator John Kerry (invited), William
Browning, Winona LaDuke, and Robert K. Massie.
In addition to their keynote addresses, Bill McDonough and Michael
Braungart will chair separate panel discussions in the workshop
sessions of EnvironDesign7. And make sure to join us for MBDC's
Introduction to Cradle to Cradle Design workshop on 30
April.
For more information, contact Jenny Burgess at (561) 627-3393
or via e-mail at jburgess@lcclark.com.
Complete conference details and session descriptions are available
on-line at www.environdesign.com.
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Summer 2003: Executive Education at UVA's Darden
School of Business
Linking Products and Service: Transcending Sustainability
16-20 June 2003
Darden Graduate School of Business Administration
University of Virginia
Charlottesville, Virginia
This program, new for 2003, will explore how businesses are being
held increasingly accountable for the economic, social, and environmental
consequences of their activities, and opportunities to address
these issues strategically and profitably. Bill McDonough and
Michael Braungart, with assistance from other MBDC staff, will
contribute to this program, which also includes other well known
presenters. The program is organized and run by Darden faculty
Dick Brownlee and Andrea Larson.
Learn more at http://exed.darden.virginia.edu/exec_POS.htm
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Thanks for staying in touch with MBDC. More news will be coming
soon, and we always like to hear from you, too.
Phil
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Phil Storey
MBDC, Manager of Communications
phil.storey@mbdc.com
Invite your friends to subscribe at http://www.mbdc.com/opt-in.htm
Join an online discussion of eco-effectiveness at #
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