MBDC news for February, 2003:
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Monthly Feature: A Model for Change
"What I think is so exciting about Model U is that it opens the
door to a whole new way of looking at things, just like the Model
T did. The vision behind Model U is entirely positive."
Ford's Model U concept car, unveiled at the North American International
Auto Show last month, was built around design concepts from Ford's
Brand Imaging Group in Irvine, California, and technologies and
environmental materials developed in Ford Research Laboratory.
MBDC's addition to the design team gave the impetus for a reevaluation
of the aspirations for the car, especially its environmental vision.
The positive, hopeful vision that McDonough and Braungart have
been spreading for years found fertile ground in the Model U.
Read more in this month's MBDC.com feature story.
http://www.mbdc.com
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"Green by Design" Symposium Held in
Grand Rapids
On February 5th and 6th MBDC participated in the Green by Design
symposium in Grand Rapids, Michigan. Held at Steelcase Inc's Steelcase
University Learning Center, the symposium provided its 250 participants
with workshops and speeches by leaders in different areas of sustainable
business. The program included a keynote speech by William McDonough,
followed by workshops from Ken Alston of MBDC on sustainable product
development, Jacquelyn Ottman of J. Ottman Consulting on green
marketing, and Prof. Stuart Hart of UNC's Kenan-Flagler Business
School on business strategies for sustainability.
Symposium participants, representing a variety of industries
as well as government and academia, engaged in lively discussions
on the opportunities of sustainable design. In the product development
workshops, MBDC's Ken Alston and Phil Storey presented participants
with principles and approaches to understanding and pursuing sustainability
in product design, as well as interactive exercises in which participants
applied cradle-to-cradle principles to product and system design.
Green by Design was underwritten by a generous grant from the
Wege Foundation and co-sponsored by Steelcase Inc. and Grand Rapids
Community College. Our thanks to these organizations for putting
on a well organized and valuable event.
Visit the symposium's website at www.greenbydesign.biz
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EnvironDesign®7
30 April–2 May 2003, 8:00 am–5:00 pm
Hilton Washington & Towers
Washington, D.C.
Don't miss this event, which will include 34 workshop sessions,
pre- and post-conference workshops from MBDC, SustainAbility,
and the USGBC, tours of best-practices examples, a Product Learning
Center, and keynotes from E.O. Wilson, Janine Benyus, William
McDonough, Michael Braungart, Senator John Kerry (invited), William
Browning, Winona LaDuke, and Robert K. Massie.
In addition to their keynote addresses, Bill McDonough and Michael
Braungart will chair separate panel discussions in the workshop
sessions of EnvironDesign7.
Confirmed participants in Michael's May 1st panel:
- Abel Rwendeire, United Nations Industrial Development Organization,
Managing Director of Programme Development and Technical Cooperation
Division
- Steve Bradfield, Shaw Contract Carpets VP of Environmental
Development
- Gabe Wing, Herman Miller Design for Environment Program
Confirmed participants in Bill's May 2nd panel:
- Anil Chitrakar, Ashoka Fellow
- Diane Dillon-Ridgely, Co-Chair of the Network for Sustainable
Development
MBDC Workshop
And make sure to join us for MBDC's Introduction to Cradle to
Cradle Design workshop on 30 April.
For more information, contact Jenny Burgess at (561) 627-3393
or via e-mail at jburgess@lcclark.com.
Complete conference details and session descriptions are available
on-line at www.environdesign.com.
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In the News
"Buildings Like Trees, Factories Like Forests: Ford and
the Next Industrial Revolution," Princeton Independent,
1.03.
http://princetonindependent.com/issue01.03/item7.html
"Big and Green: Are Green Giants in Our Future?" Washington
Post, 24 January 2003
http://www.washingtonpost.com/ac2/wp-dyn?node=entertainment/profile&id=1079256
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Thanks for staying in touch with MBDC. More news will be coming
soon, and we always like to hear from you, too.
Phil
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Phil Storey
MBDC, Manager of Communications
phil.storey@mbdc.com
Invite your friends to subscribe at http://www.mbdc.com/opt-in.htm
Join an online discussion of eco-effectiveness at #
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