The latest news from MBDC:
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New
Bio-Based Products...but wait, there's more!
The recently enacted U.S. farm bill requires federal agencies
to "give preference to such items composed of the highest percentage
of bio-based products practicable...." The use of "renewable"
bio-based materials is an environmental claim that resonates in
the marketplace. But if bio-based products are to produce real
environmental benefits, they must be designed specifically so
their bio-based materials can be recovered safely and returned
to the soil. In the July feature story on MBDC.com, James Ewell,
MBDC Manager of Client Development, explains some of the opportunities
bio-based materials use presents, as well as some of the pitfalls
in their unintelligent use.
http://www.mbdc.com
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Legislatures
Grappling with Extended Product Responsibility
A June 26th article in the Los Angeles Times ("Paying to
Junk TVs, Monitors," by Miguel Bustillo) describes efforts
in the California legislature to deal with the growing problem
of computer and electronic waste. The proposed legislation, which
has passed the California senate, would impose a fee (as much
as $30) at the time of sale of computers and TVs, to help pay
for their collection and recycling after use. Many other states
are also struggling with post-use product responsibility for 'consumer'
products made of hazardous materials. (The website for the National
Coalition of Environmental Legislators gives some sense of this
trend. http://www.ncel.net/ewastelist.html)
The difficulties associated with this issue represent clear opportunities
for the application of Cradle to Cradle Design principles not
only in the electronics industry, but many others as well. The
environment, societies, and individual product users will all
be better off when this new definition of quality is embraced
by industry.
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Cradle to Cradle
in Second Printing
Due to the great success of Cradle to Cradle, North Point
Press ordered a second printing of the book last month. Books
from the second printing will be available in by the last week
in August.
Get Cradle to Cradle from your local bookstore, order
locally through Booksense,
or order from Amazon.com.
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Workshops Get
Positive Reviews
"I found the classroom experience to be informative
and challenging. The reward came later in the day when it seemed
as though my head had grown enough to wrap itself around the
3 E's concepts, [and] cradle to cradle."
Tim Cunningham
MBDC's first block of open enrollment, small group workshops
wrapped up last Friday with a group of participants from the fields
of architecture, industrial design, and the government sector.
The "Introduction to Cradle to Cradle Design" workshop
engaged participants in exercises to begin to put the principles
of Cradle to Cradle Design into organizational missions and processes,
as well as product design
To learn more about MBDC's workshop offerings, visit our website
(http://www.mbdc.com/train).
Or contact MBDC's Ken Alston
(434-295-0204 x203) to find out how we can customize any of our
workshops for your organization.
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Thanks for your ongoing interest in the activities and ideas
surrounding Cradle to Cradle Design.
Tell your friends, and invite them to sign
up for the newsletter, too. (http://www.mbdc.com/Opt-In-Form.htm)
Phil
===
Phil Storey
Manager of Communications
MBDC

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Also:
Purchase the book, Cradle to Cradle: Remaking the Way We
Make Things, from your local bookstore, order locally
through Booksense,
or order from Amazon.com.
Buy the video, The Next Industrial Revolution,
from Earthome
Productions.
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| Ongoing
Offers: |
| Customizable
Small Group Workshops |
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Baby Blankets for
Sale |
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Bring your organization up to speed with MBDC's "Introduction
to Cradle to Cradle Design" workshopan interactive
primer in sustainablility and the new design paradigm, ideally
suited to individuals and organizations desiring fundamental
understanding of these issues and their strategic opportunity.
This workshop includes some subject matter presented in
MBDC's EnvironDesign large group training sessions, adds
brand new content, and presents it all to small groups in
a very interactive and individualized format.
MBDC also offers additional workshops on applying Cradle
to Cradle Design thinking to specific situations, performing
material health assessments using the Cradle to Cradle Design
Protocol, designing for maximum value recovery and closed-loop
life cycles, and other topics
Find out more on our website,
or contact us to discuss how we can customize and deliver
a workshop for your group.
(http://www.mbdc.com/train)
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This
soft, 100% wool, biological nutrient baby blanket, is a
signal of our intention to (as Bill McDonough puts it) "love
all the children."
It was developed by MBDC and Pendleton,
and produced by Pendleton Woolen Mills using only the highest
quality and healthiest available materials and chemicals,
using the Cradle to Cradle Design Protocol . It's safe enough
to eat (if you need the roughage) and can be safely composted
after use, to build healthy soil.
Based on Pendleton's popular 'muchacho' baby blanket, this
32"x44" limited edition makes a great gift.
Download an order form from our website.
(http://www.mbdc.com/optimizedby/blanket.html)
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