News from MBDC for November 2002:

"Nature is nothing if not extravagant. Four billion years of natural design, forged in the cradle of evolution, has yielded such a profusion of forms we can barely grasp the vigor and diversity of life on Earth." The new monthly feature story on MBDC.com is an excerpt from Bill McDonough's and Michael Braungart's essay in the newly published collection, Sustainable Planet: Solutions for the Twenty-First Century. This feature explores some of the lessons of creativity and extravagance we can learn from nature and apply to design.

http://www.mbdc.com

On October 11th, the European Parliament and EU governments agreed to language in the EU Directive on Waste Electrical and Electronic Equipment (WEEE) giving individual producers incentives to design electronics products for post-use recycling. The agreement assigns individual producers (rather than the industry as a whole) responsibility for funding WEEE collection and recycling. Companies that invest in ecologically intelligent designs like products of service, for the recovery of their technical nutrients after use, can now plan to reap the benefits, rather than relying on a system that favors the 'lowest common denominator' of cheap design.

Read about the agreement on the ENS website.
(http://ens-news.com/ens/oct2002/2002-10-14-02.asp)

MBDC congratulates Shelley Morhaim and Chris Bedford, the producers of "The Next Industrial Revolution." The video won the Chris Award at the Columbus International Film and Video Festival, as the best film or video on environmental issues (within the Science & Technology category). Other Chris Award winners included WGBH, National Geographic Television & Film, ABC News Productions, and MSNBC.

Visit the festival's website.
(http://www.chrisawards.org/index.html)
Buy The Next Industrial Revolution from Earthome Productions.
http://www.thenextindustrialrevolution.orgProductions

As Ford Motor Company's revitalization of its River Rouge manufacturing facility continues, so does the media's interest in its innovative and ecologically intelligent design strategies. Engineering News-Record (ENR) is the latest publication to feature the project, of which William McDonough + Partners led the master planning and included MBDC's involvement. The ENR article focuses on how Bill McDonough's ideas were tailored to find design solutions that meet Ford's technical requirements.

Read the article on ENR's website.
(http://enr.construction.com/features/bizLabor/archives/021111.asp)

Thanks for your continued interest in Cradle to Cradle Design. Please let us know what you think of any of these items, or other interesting developments. And please share this with your friends by inviting them to subscribe to the newsletter, too. (http://www.mbdc.com/Opt-In-Form.htm)

Phil

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Phil Storey
MBDC, Manager of Communications
phil.storey@mbdc.com