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Material ConneXion, MBDC and EPEA Announce Strategic Collaboration
Partnership Establishes Global Platform for Cradle to CradleSM Materials and Design
(9/19/07) NEW YORK, NY - Material ConneXion, Inc., McDonough Braungart
Design Chemistry, LLC (MBDC) and the Environmental Protection Encouragement
Agency (EPEA) announced today a groundbreaking strategic collaboration
to create a global platform for developing innovative sustainable
materials and products. Together, they will provide services that
will help companies expand their ability to innovate and create higher
quality, more sustainable products and processes,while increasing
their profitability.
Read the press release.

Environmental Science
& Technology Publishes Article on
Cradle to Cradle Design & Green Engineering
(12/4/03) The December 1, 2003 issue of
Environmental Science & Technology
published an article co-authored by MBDC's
William McDonough and Michael Braungart, the
White House Office of Science and Technology
Policy's Paul T. Anastas, and US EPA's Julie
Zimmerman, titled "Applying the Principles
of Green Engineering to Cradle-to-Cradle Design."
View the abstract and full article on the
Environmental
Science & Technology website.

Shaw Industries Announces
New Environmental Policy to Drive Manufacturing
Processes
(12/4/03) Shaw Industries Inc., a Berkshire
Hathaway company and the world's largest carpet
manufacturer, has adopted an unprecedented
new environmental policy, committing to developing
sustainable carpet products that can be continually
broken down and reused again, returning carpet
to carpet through closed-loop or "cradle-to-cradle"
recycling.
Read the press
release.

Republic Windows & Doors
Engages MBDC to Move to Eco-Effective ´Cradle-to-Cradle´
Design Model
(12/2/03) Chicago-based Republic Windows
& Doors announced a new relationship with
MBDC, in a collaborative effort to redesign
the manufacture of windows using innovative
cradle-to-cradle design principles.
Read the press
release.

Herman Miller's Mirra Chair
Honored as a 2003 Top-10 New Green Building
Product
(11/12/03) BuildingGreen, Inc., publisher
of the GreenSpec® Product Directory and Environmental
Building NewsT, named Herman Miller's Mirra
chair as one of its 2003 selections of the
Top-10 new green building products. The Mirra
was designed using Herman Miller's new Design
for Environment (DFE) principles, developed
in cooperation with MBDC.
Read the press
release.

BASF Announces MBDC Study
of Styropor® EPS Insulating Products
(11/12/03) BASF has announced a collaboration
with MBDC to assess the environmental attributes
and 'cradle-to-cradle' potential for its Styropor
insulation.
Read the press
release.

Six Hours of W. McDonough
Interviews ("The Monticello Dialogues") Now
Available from New Dimensions
(10/31/03) The New Dimensions World Broadcasting
Network has just made available a CD set containing
six hours of host Michael Toms's interviews
with William McDonough, known as "The Monticello
Dialogues." Whether you have heard portions
of the interviews on New Dimensions Radio,
or this is new to you, this is a great opportunity
to own an extended set of discussions with
William McDonough on his vision for a cradle-to-cradle
future, and how it is beginning to come about.
"Anyone interested in the future of the planetary
ecosystem and how it's possible to create
sustainablity and abundance simultaneously
need to listen to Bill McDonough," says host
Michael Toms. "He is visioning outside the
box and, indeed, is reinventing the box."
Purchase
the CD set online, and visit the New
Dimensions website to learn more.

EPA/MBDC Recognize Two Winners
of Cradle to Cradle Design Challenge for Their
Innovative Packaging Design
(10/13/03) EPA, in partnership with McDonough
Braungart Design Chemistry (MBDC), today announced
the two winners of the Cradle to Cradle Design
Challenge for E-Commerce Shipping Packaging
and Logistics at the PackExpo in Las Vegas.
Both winners identified innovative packaging
and design solutions to reducing the environmental
impacts associated with shipping books purchased
online. They created packaging that can be
reused, recycled, or composted, viewing all
materials as nutrients for technical or biological
systems.
"The Design Challenge has shown us that the
door is wide open for exploring, identifying
and developing innovative and environmentally
sound packaging solutions," said Robert Springer,
EPA's Director of the Office of Solid Waste.
"What's more is that these are tangible solutions
that we hope the packaging industry can soon
implement." Springer and William McDonough,
architect and co-founder of MBDC, presented
the winners with awards at the Pack Expo conference.
One of the direct results of the Design Challenge
is that the cradle-to-cradle approach is being
explored by members of the packaging industry.
They have begun to meet to discuss forming
a working around these concepts. "This is
the type of follow through that EPA is looking
fortaking an innovative idea, which
makes sense both financially and environmentally,
and moving collaboratively between members
of the packaging supply chainto develop
environmentally beneficial systems for the
delivery of goods and services," said Springer.
The winning professional entry represents
a collaborative effort between Microsoft (WA),
Allen Schluger Company (NYC), and Shorewood
Packaging (NYC). The designers created a "Bevelope"
with 100 percent post-consumer content paperboard.
The winning stduent entry came from a team
from the Art Center College of Design (Pasadena,
Calif.). In an entry called KNF (Keep it Nature
Friendly), the students detailed how to couple
kenaf, a relatively new paper material, with
the traditional concept of the Japanese Furoshiki,
a traditional method of wrapping that dates
back to the 8th century.
For more information read the entire EPA
press
release, visit the design challenge website
(http://www.mbdc.com/challenge),
and view the displays of the finalists' entries
from PackExpo Las Vegas (http://www.epa.gov/oswer/docs/iwg/cradle.pdf).

Columbia Business School
Awards William McDonough the Botwinick Prize
for Ethical Practice in the Professions
(9/18/03) - Columbia Business School has
announced that architect William McDonough
is the 2003 recipient of the School's prestigious
Benjamin Botwinick Prize in Ethical Practice
in the Professions. The award recognizes McDonough's
leadership in the areas of sustainable development
and the environment in business and design.
This is the first year that a designer has
won the award. McDonough received the award
on Tuesday, October 7, at a ceremony attended
by Columbia Business School students, faculty,
and alumni. The event helped launch the School's
new ethics curriculum and reiterate the importance
of social and environmental accountability
in today's global business environment.
Read the entire press
release.

Cradle to Cradle Design
Challenge Winners Announced and Exhibited
at PackExpo
(9/8/03) At a press event at PackExpo Las
Vegas on October 13th, William McDonough will
announce the winners of the EPA/MBDC Cradle
to Cradle Design Challenge for E-Commerce
Shipping Packaging and Logistics. Each winner
will receive a certificate and award from
the EPA. The results of this design challenge
could offer the packaging industry fresh and
valuable new concepts for the design of e-commerce
packaging and related systems, successfully
addressing the environmental impact of packaging.
Winning entries in the design challenge will
be on display in booth 5624 of Exhibit Hall
S1 through the duration of PackExpo, October
13-15.
For more information, see the design challenge
website :
http://www.mbdc.com/challenge

Shaw Industries Receives
Presidential Green Chemistry Challenge Award
(6/24/03) MBDC congratulates Shaw Industries,
which recently received a Presidential Green
Chemistry Challenge Award from EPA for the
company's EcoWorx carpet tile backing and
Eco Solution Q carpet yarn. In a ceremony
held at the National Academy of Sciences in
Washington, Shaw was given the award for its
use of technology and chemistry to benefit
the environment, as exemplified in the EcoWorx
and Eco Solution Q products. Both William
McDonough and Michael Braungart were included
in the Shaw team that was given the award.
Having initially developed this backing and
yarn combination for its inherent recyclability
and other environmental attributes, Shaw then
engaged MBDC to assess each ingredient in
the products using the Cradle-to-Cradle Design
Protocol, to assure maximum environmental
and human health benefits. The Presidential
Green Chemistry Challenge Award has been given
annually since its introduction in 1996.
Find out more at Shaw's website, or the EPA
Presidential Green Chemistry Challenge's website:
http://www.shawcontract.com;
http://www.epa.gov/greenchemistry/dsca03.html

Shaw and Wm. McDonough Introduce
Carpet Tile Collection at Neocon
(6/16/03) On Tuesday morning, June 17th,
William McDonough will be at the Shaw booth
at Neocon to introduce A Walk in the Garden:
The William McDonough Design Portfolio. The
carpet tile collection shows patterns drawn
from photographs Mr. McDonough took on a visit
to china, and is made from chemicals and materials
that are being screened by MBDC's Protocol
for their healthy cradle-to-cradle benefits.
If you're at Neocon, be sure to visit Shaw's
booth and see the designs.
Find out more about the William McDonough
Design Portfolio at Shaw's website: http://www.shawcontract.com/html/html/collections_html/sha_coll_garden.shtml
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