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MBDC's acknowledged leadership in environmentally
intelligent design that meets practical, business
success criteria has put the company in a unique
and potentially valuable position relative to
the marketplace—both within various industries'
supply chains and among consumers. To respond
to market demand and to facilitate intelligent
decision-making throughout the production supply
chain and among consumers, in 2001 MBDC began
a co-marketing program known as 'optimized
by MBDC.'
The optimized by MBDC logo, with its
five-dot optimization scale,
indicates products that represent MBDC's vision
of progress toward environmentally intelligent
design: Cradle to Cradle Design. The scale shows
progress in assessing and optimizing products'
material composition and production processes.
This scale is based on the 'five steps to eco-effectiveness,'
which Bill McDonough and Michael Braungart have
been articulating since April 2001.
Products with the greater number of darkened
dots are judged by MBDC to be made of materials
with greater ecological intelligence, particularly
in terms of human and environmental health and
safety.
Read more about the
five-dot optimization scale.
Participants and Products
MBDC is always looking for products and services
with superior performance and ecological intelligence,
and is eager to encourage their use in the world.
Contact us if you would like to explore how
MBDC can help your company's products and services
excel in the marketplace.
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Fully Eco-Effective
