 MBDC
 MBDC
is a product and process design firm dedicated
to revolutionizing the design of products and
services worldwide. William McDonough and Dr.
Michael Braungart founded MBDC in 1995 to promote
and shape what they call the "Next Industrial
Revolution" through the introduction of
a new design paradigm called Cradle to CradleSM
Design, and the implementation
of eco-effective design principles. (Read
more about the firm.)
Cradle to Cradle Design
Cradle to Cradle Design is a fundamental
conceptual shift away from the flawed system
design of the Industrial Revolution. Instead
of designing products and systems based on
the take-make-waste model of the last century
('cradle to grave'), MBDC's Cradle to Cradle
Design paradigm is powering the Next Industrial
Revolution, in which products and services
are designed based on patterns found in nature,
eliminating the concept of waste entirely
and creating an abundance that is healthy
and sustaining. Eco-Effectiveness is MBDC's
design strategy for realizing these results
by optimizing materials to be food either
for nature's ecosystems or for humans' industrial
systems—perpetually circulating in closed
systems that create value and are inherently
healthy and safe. (Read
more about this.)
Products and Services
MBDC offers clients in all industries and
of all sizes a variety of services. These
include Cradle to Cradle Design project consulting
using our Protocol for creating healthy products
and processes, Cradle to Cradle education
and training, and corporate environmental
strategies consulting. MBDC is also developing
tools to assist companies and designers in
creating ecologically intelligent products
and services. (Read
more about this.)
Business Benefits
Incorporating Cradle to Cradle Design and
its eco-effective design strategies into a
product, process, or throughout your company,
can result in substantial value. Designing
high quality products that are safe, healthy,
and ecologically sound leads to product differentiation,
increased competitive advantage, cost reduction,
and risk management. (Read
more about this.)
Clients
MBDC works with clients of all sizes and in a variety of industries. MBDC's current and previous clients include: BASF, CENTRIA, Designtex, Ford Motor Company, Herman Miller, MechoShade Systems, Nike, Pendleton® Woolen Mills, PolyVision Corporation, Seventh Generation, Steelcase, the United States Postal Service, and Victor Innovatex.
Contact Information
For more information, or to speak with someone
at MBDC about opportunities to assist you
in pursuing our positive design paradigm,
please call or write:
MBDC
1001 E. Market Street, Suite 200
Charlottesville, VA 22902
phone 434.295.1111
fax: 434.295.1500
e-mail: 
Contact us to learn more about our Referral Program and discuss potential business leads.
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