Cradle to Cradle™ Certification System Set for Launch at NeoCon, June 13, Chicago

MBDC (McDonough Braungart Design Chemistry) to Unveil Program To Evaluate & Certify Products At 9:00 am News Briefing, Haworth Showroom, Merchandise Mart

Chicago, IL – MBDC (McDonough Braungart Design Chemistry) based in Charlottesville, VA is releasing its new and unique Cradle to Cradle™ product certification system which verifies manufacturers’ achievement using a robust set of environmental and social criteria that are based on the principles of Cradle to Cradle Design, developed by internationally recognized architect/designer William McDonough and German chemist Michael Braungart. William McDonough will provide details at a NeoCon World’s Trade Fair news briefing.

McDonough, hailed by Time magazine as a "Hero of the Planet" and who was the subject of recent articles in Newsweek, "Designing the Future" (5/16/05), and Forbes, "Cradle to Cradle to Washington" (12/15/04), will headline the announcement, providing details about this innovative certification process which incorporates measures of sustainability benefits not found in other certification programs.

"Our goal is to encourage industries worldwide to adopt design principles which emulate and celebrate the design patterns of nature, and create new products with potential to benefit human health and the environment while generating business profit," McDonough said.

To learn more about the product certification process, please visit www.c2ccertified.com or contact Jay Bolus at 434-295-1111 or 434-409-8770.