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Designing for the Next Industrial Revolution
arises from design experience, business sense,
an understanding of human and ecological systems,
and an uncommon vision.
William McDonough and Michael Braungart have
been providing one-on-one consulting services
to industrial leaders for several years with
visible benefits. Their combined backgrounds
in sustainable design, environmental chemistry,
and "ahead of the curve" thinking
are valuable assets to any company. Their concept
of Cradle to Cradle Design, and its eco-effective
strategies, have positive effects extending
beyond the client company to its suppliers,
customers, communities, and the natural world.
Through strategy building, innovative product
design assistance, or re-invention of an entire
manufacturing system, William McDonough and Michael
Braungart can launch a company out of the box
and into greater sustainability and profitability.
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